Many times it is difficult for us to tell our true story because many believe, at best, that it is an invented marketing legend, but the truth is that in the story of Anaconda, reality surpasses fiction. Before creating this brand, I crossed Africa by land from Cairo to Cape Town, the Atlantic on a sailboat barely twelve meters long and lived a thousand adventures. And yes, I had a chance and dangerous encounter in the middle of the Amazon jungle with a large anaconda.
But beyond personal searches through travel, Anaconda is a cry against the unhealthy snack industry, with misleading advertising and designs typical of an antique museum.
With our brand, products and communication, we intend that supermarket shelves will soon be full of snacks that do justice to the 21st century consumer.